Meet Sthefanie Welch, the founder of The Black Daisy.

Sthefanie’s passion is simple but powerful: to remind every woman of her immeasurable worth.

Born in California, Sthefanie’s early years took a dark turn. As a teenager, she became entangled in a world of drug addiction that quickly consumed her life. The road was heartbreaking, marked by homelessness, trafficking, and the kind of pain that made others doubt she would survive. For years, addiction controlled everything, and hope felt out of reach.

But in 2005, everything changed. Sthefanie made the brave decision to walk away from that life, determined to reclaim her story. She stepped into recovery, healing, and purpose. From the depths of brokenness, she began to build something beautiful.

Knowing firsthand what it feels like to be overlooked, silenced, and made to feel unworthy of love, Sthefanie was determined to create something different, a space where women could feel safe, seen, and celebrated. In 2016, what started as a wild dream in her living room became The Black Daisy. It was never just about selling clothes, it was about cultivating a space of empowerment, dignity, and community for every woman.

Today, Sthefanie is happily married, a proud mom of two, and continues to use her voice to advocate for women. She serves on the Board of Directors for Lovely Village, a nonprofit that supports women exiting the sex industry, and remains committed to standing beside women from all walks of life.

Since 2018, The Black Daisy has proudly had a storefront in Waco, Texas, and it’s because of women like you that this dream continues to grow.

Thank you for being here. You matter, and you’re always welcome at The Black Daisy.